Sulwhasoo is named for the exquisite allure of winter blossom springing forth in the snow. Its delicate and resilient vitality echoes with Sulwhasoo’s core philosophy of traditional Asian wisdom which enhances skin’s self-recovery by harmonizing contrasts and creating balance in and out. Sulwhasoo pursues “holistic beauty” by reinventing precious medicinal herbs known for thousands of years with modern skin science technologies. Sulwhasoo is committed to presenting the beauty in its true form by providing a comprehensive solution to address problems at their root cause and restore balance to the body and mind. As such, Sulwhasoo provides a comprehensive skin solution by restoring balance with JAUM Balancing Complex™. Sulwhasoo has created a three-step beauty routine of Balancing-Essential-Advanced step that begins with First Care Activating Serum EX containing JAUM Balancing Complex™. In addition, Sulwhasoo presents natural scent, soothing texture and beauty rituals that awake five senses and magnify product efficacy to achieve holistic beauty.