Vans, the original action sports footwear and apparel brand from Southern California, USA is grounded in youth, authencity and individual style. Vans strive to embody and represent the creativity and self-expression through its 4 pillars of youth culture, namely action sports, art, music and street culture. Vans promotes action sports lifestyle such as skateboarding and BMX. The Vans boutiques carry a range of shoes, apparels and accessories that reflect this lifestyle. The new design concept featured widely in the boutique too has a story of its roots in the Vans subcultures. Raw, irregular wood panels, plywood (yes, the same material used for skateboard decks), warm textures, gray concretes and steels welcomes the active guys and girls into a ‘home’ made especially for them.